Process

We are unique in our design approach. We have developed the i-process, a five-step methodology guiding all our design projects from concept through completion.

All projects follow a systematic approach—the i‑process.

Our i‑process enables us to view a project through both a telescope and microscope, to see the overall concept and dial into the details to ensure the end result matches the original concept goals.

Take a look behind the scene at the creative process and steps necessary to create a branded prototype

Watch how we apply our i-process in the Havaianas Retail Case Study!

Investigation

Here we focus on strategy and defining the goals of the retail store. Getting answers like: "Who is our target client?"

Innovation

We create the big picture of the future: idea generation, conceptualization, and brainstorming to create a design strategy that aligns with the business goals.

Ideation

We start focusing in on all the parts and pieces to bring the cohesive solution together. We develop a cohesive design package that incorporates all 3D elements and brand communications.

Implementation

Polishing the details. We create a set of directions for what needs to happen. The result is a comprehensive design package with complete specification information, design documentation, and final artwork.

Inspection

Once everything is complete, we toggle back to the telescope view, to validate that our conceptual big picture is completed as desired and meets or exceeds all of the project goals.

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