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Village Brewing Company

Somerville, NJ

We created an inviting space, full of spirited energy that embodies the celebration of beer! The finish for this brewpub is smooth & clean, with smoky undertones!


An entrepreneur team contacted Ideation Studio to bring their vision of a modern upscale brewpub to life. Our comprehensive scope included: brand ID, interior environment, custom millwork, bar design, facade branding, furniture specification, and the interior signage design.

Design Solution

For this chic brewery, we created high contrast in a distressed environment that focuses on bringing the brewing process to life in an abstract way. We incorporated the elements of the brewing process in various ways, from a literal ingredient representation of a hop leaf as a light fixture, and innovative representations of other elements. We represented water through large-scale watercolor murals in a series of blue tones. Other brewing elements filter through the space like mash paddles and burnt wood. We took great care to weave the brewing story into the surroundings, to create an emotional response from guests and plenty of instagram-able moments. Chalkboards integrated into the bar area provide communication on what is currently on tap. The graphic style takes its cues from a blend of graffiti & urban culture. The overall palette balances light and dark, with smoky hues and light reclaimed wood to create an intimate and cozy place with a quirky, artsy vibe that celebrates craft beer.

“The one thing we did right, no question, was the design and overall layout. We have had tremendous feed back that everyone LOVES the design. You guys work hard and are committed!"

— Gary Frank - Cofounder of Village Brewing
An oblong hexagonal badge style logo for Village Brewing Company with a navy distressed background and white lettering that reads "Village Brewing Co. Somerville, New Jersey" with "estd. 2018" at the top with three wheat stocks in the center
The industrial chic bar in Village Brewing Co. seats over 20 guests with 3 large HDTV's and a custom geometric shelving system on the bar back to display bottles and merchandise. The bar is illuminated by hanging mason jars with Edison light bulbs inside. The floor is a rustic wood and the counter top is a polished concrete with chalkboard painted walls to easily create custom signage about their brews.
The dining area features industrial metal chairs with upholstered seats and distressed wood table tops. The brewing room can be seen through large glass windows adjacent to the seating. On the back wall is blue and white a watercolor mural and closer to the bar is a blue wall graphic on white subway tile that reads "Beer doesn't ask questions, beer understands"