The strategic design approach was to design an environment that matched the brand attributes. Create a space that embodies appetizing, easy, fast, trustworthy, and pleasantly different.
The design started at the gas canopy, to redesign the structure to tie in with the new building prototype. We added a column wrap and panel that spans the columns to change the scale of the gas pump area, so it was more customer friendly. The formula for the interior used wood beam elements and clean design lines to enhance the appetite, while the organized plan facilitates easy and fast navigation throughout the space. The quality of the overall materials chosen embodies contemporary design and conveys brand trustworthiness, all to equal a pleasantly different convenience environment.