Design thinking drives retail problem-solving to create 'shop-in-a-shop' solutions.
Framework
Design thinking leads the project team to realistic and creative shop-in-a-shop store schemes.
Design Solution
The shopping patterns of customers for the target retailer were de-constructed to discover and analyze where the new products would be best received and accepted by the target customer. Hot zones, impact areas, and feature spots were identified base on our methodology of “Design Thinking”. Multiple iterations were explored in rapid fashion to determine which retail experience may be most effective to end-users.
