Back to Portfolio

Peapod

Framework

Ahead of its time, Peapod identified the “just in time” meals segment as an underserved market to busy families back in 2006. They asked Ideation Studio to create a small, shopping-friendly fresh market to showcase their prepared meals (ready to heat and ready to eat) for busy commuters who want a prepared meal that is high in quality and nutrition. To complement this offer, Peapod included fresh fruit and vegetables and other fill-in items on the consumer's shopping list. All self-serve checkouts took advantage of the latest technology to make the shopping trip a quick and satisfying experience.

Design Solution

The environment was branded in their signature green color, representing a warm and fresh atmosphere to the consumer. Murals of produce silhouettes are subtly woven into the wall fascia to make a distinctive backdrop for the grab-and-go product. A wood-textured floor and wood fixtures completed the rest of the welcoming environment.