A virtual reality gaming experience blurring the line between fantasy and reality
Ideation Studio teamed up with Nomadic—a San Francisco tech start-up—to develop the prototype for their global virtual reality gaming experience. Working at “the speed of new tech” we helped develop solutions for multiple locations in the US and Asia. Having multiple locations drove design deviations to adjust to the unique cultural demographics around the world.
In Las Vegas the demographic was focused on appealing to adults and professionals, so we chose to take advantage of an existing bar within the space and use it as the waiting area. To engage guests, the back bar featured a series of digital screens that could play promotional footage or provide a live view of the gaming space and becoming part of the gateway to an exciting new experience.