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Naf Naf Grill

Chicago, IL

Simple, clean, fresh, urban chic—with a Moroccan twist.

Framework

A group of entrepreneurs created Naf Naf Grill, a restaurant format for their Mediterranean inspired cuisine. Naf Naf is known for delivering the freshest, highest quality food in a fun, contemporary atmosphere.

Design Solution

ISI created the brand environment design including name & logo creation and graphic & packaging design. The design creates a warm whimsical environment with modern interpretations of Moroccan Architecture. This space is defined by shaping the volumetric space with a hanging drywall ceiling element. The main traffic path flows easily through the floor plan; simple navigation guides the customer. Cohesive graphics are integrated throughout to communicate the culture of the cuisine. Within the graphic expression is imagery of spices and fresh ingredients along with verbiage to add depth to the rich product offerings.