Framework:
Markquart Motors consulted Ideation Studio to bring to life its multi-brand dealership located in Menomonie, WI. We took on the task of melding the unique brand statements of four automotive powerhouses (Chrysler, Dodge, Jeep and Ram) into one cohesive and modern dealership design.
Design Solution:
An inherent goal for the project was to celebrate the essence of each automotive brand while also incorporating local culture and elements of the northern Wisconsin location. We achieved this by creating a modern, inviting setting complemented by warm wood and a neutral paint scheme, allowing the cars themselves to star in the environment. A spacious and well-lit showroom provides a welcoming first-impression, while a contrasting tile walk-way leads to the hospitable customer lounge amenity and retail areas. Custom designed signage, including a brand history wall, spotlights the rich heritage of the four brands, creating an immersive brand experience and interaction with the customer.
