Framework
The interior ambiance for this elegant and uniquely stylistic brand needed to project the fit and finish associated with a high-performance product. The retail showroom was a showcase for the feature brand wall reflecting the quality and elegance that is intrinsic in the vehicle’s design.
Design Solution
The overall white volume of the space along with the slate gray floor and central brand wall created an understated dramatic setting for the vehicles. The clean lines of the showroom carried over to the accessory store and espresso bar. Minimalistic slate display cases and a high polished black marble service counter characterized the elegance of the design scheme for the customer amenities area. The restrooms were outfitted in a complementary style with high quality materials and finishes of quartz surfaces and white oak trimmed private suites.
