Invicto

Framework:
For this quick-casual restaurant, the owners wanted to capture the authentic charm of Mexican street food. Invicto—Spanish for “unbeaten”—sets the tone for this strong concept to take the Mexican food industry by storm! Our goal was to develop an authentic taqueria environment that transports guests to Puebla, Mexico.

Design Solution:
The plan focused on defining the ordering and cooking area as a standalone component, reminiscent of a taco stand. Every detail of the process was considered from the customer side and the production side. The design of this taco stand will vary from location to location, giving unique flare to every site. The remainder of the space is an ‘open-air’ dining experience. The open ceiling is the color of a night sky, to set off the globe string lights, creating the intimacy of an evening in Puebla. With a focus on fresh, the décor incorporated fruit displays and other products to communicate the quality of the ingredients used. The condiment area has an authentic rustic charm and features special refrigeration to house an array of homemade salsas. The vibrant design was ignited with the use of a culturally charged color palette along with raw materials such as rough stucco walls, distressed furniture, cement floors, and reclaimed galvanized metal. Hand-painted signage was the unique feature for this Mexican restaurant concept. The signage drew inspiration from Mexican art, each graphic throughout the space is unique and individually designed. The hand-painted graphics will also vary from site to site, providing a distinct feel for each Invicto location.