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Hyatt – Stetsons

Chicago, IL

We developed comprehensive branding and signage packages for the Hyatt Regency Chicago's hotel restaurants after their remodel

Fire and passion was the inspiring concept for this sophisticated ‘east-meets-southwest’ steakhouse and sushi restaurant. The new brand identity features a masculine color pallet of black and red, evoking a dark and smoky feeling with sculptural flame elements engulfed in red, alongside natural materials like wood. 

We developed a full complement of branded materials for Stetsons including signage, menus, digital templates, posters, and more. The main sign featured binchotan—special white charcoal—as the logo backdrop emphasizing the fire concept and incorporating a Japanese element that compliments the cuisine.