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Hyatt Regency Wayfinding

Chicago, IL

We developed a comprehensive signage system and wayfinding program to complete the Hyatt Regency Chicago's hotel renovation project.


Hyatt conducted a massive redesign of their east and west tower lobbies, restaurants, meeting spaces, and public areas. Ideation Studio was asked to create an extensive wayfinding program that would make this complex facility easy to navigate and link the divergent floors and spaces with an integrated signage system.

Design Solution

We drew upon the architectural cues employed in the renovation to create a complementary signage program, incorporating silver metal letters with corresponding wood and composite materials. The three-dimensional signage solution included wall-mounted, ceiling, and freestanding forms that create visual interest in the spaces while directing visitors to the many venues offered at the hotel. Video screens incorporated into the freestanding kiosks allows for changeable content, keeping the information current while efficiently directing guests and visitors to their destinations.