A variety of textures and modern imagery set the tone for this sophisticated bar.
The Hyatt Regency, Chicago was in the midst of a public space remodel when they came to Ideation Studio seeking to create distinctive identities and branding programs for four restaurants in the hotel complex.
“Big Bar” offers what the name suggests—a big experience with big drinks in a rich, dark environment with honest, tactile materials. Ideation developed a series of graphics including menus, witty coasters, and signage. The main sign is a sophisticated reinterpretation of a big alcohol bottle presentation. Each blue bottle contains an internal LED light and was thoughtfully designed to minimize dust from settling into the signature focal element.