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Hyatt – American Craft

Chicago, IL


The Hyatt Regency, Chicago was in the midst of a public space remodel when they came to Ideation Studio seeking to create distinctive identities and branding programs for four restaurants in the hotel complex.

Design Solution

“American Craft” is a warm and approachable environment with an authentic Americana design aesthetic. The concept brought a modern twist to a classic American dining experience, with clever graphics utilizing bottle cap iconography and creating an inventive use for recycled glass.