The Gerald Toyota dealership concept is a reimaging project to help refresh its current look and enhance the overall brand design. The process began by reworking the existing hospitality floor plan to create a new division of spaces which creates better circulation and flow. It was also a goal to enhance the customer experience and create a more memorable designed space. The design direction has a loft feel, open spaces with warm tones and wood accents. Clean lines and automotive inspired finishes enhance the Toyota Branded environment. The strong and modern industrial elements, organized with softer accents, creates a space that feels fresh, warm and comfortable. The use of an open ceiling paired with acoustic materials gives the illusion of a large volume space while defining sound zones to enhance the experience. The use of durable and interesting metals, finishes, and textures will complete the space.