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Chicago, IL


Ideation Studio created a cohesive brand environment for BOS’s new showroom space. The environment incorporates branding, signage, and leading edge display concepts. Through our creative ideation & strategic design process, we explored and developed an exterior brand presence and interior solutions to meet the needs of the Haworth product line and market positioning.

Design Solution

The design focused on creating a new visual three-dimensional brand identity for the 4800 square foot showroom. We created a focal brand lounge at the center of the space, to be able to create product stories in different zones throughout the space. Part of our thoughtful solution was the use of graphic panels in the center; they were created to conceal the electrical panels, thereby saving the expense of having to relocate them.